Kashmiri Embroidered Clothing for Women

Aari-Style Machine Embroidery

Traditional Aari is a chain stitch worked by hand with a hooked needle. The pieces in this collection reproduce those Aari designs in neat machine threadwork — the motif is Kashmiri, the stitching is done by machine. We do not describe these as handmade.

Hand-Embroidered Sozni

Sozni is fine, flat needlework done slowly by hand. We currently keep one genuine hand-embroidered piece — a Sozni long kurti — priced very differently from the machine-embroidered range.

Fabrics

Cotton and poly-cotton across the range — soft, breathable and easy to wear through a Kashmiri summer or a warm plains afternoon. The exact fabric is stated on each product page.

Kashmiri Design and Origin

Kashmiri floral motifs, and every order dispatched from our own shop in Pampore, Pulwama, with a GST invoice. You are buying directly from us, not through a reseller.

Honest Product Labelling

Machine embroidery is called machine embroidery. The one hand-worked piece is flagged as hand-embroidered. Cotton and poly-cotton are named as they are. Nothing is described as handmade unless it is.

Size and Fit

Kaftans are free size — a loose, relaxed cut that fits a wide range comfortably. Kurtis are sold in the sizes shown in the size selector on each product page.

Unsure of the fit? Ask us for the measurements before ordering.

Care

• Cold hand wash with a mild detergent
• Do not wring or brush the embroidered area
• Dry in shade, inside out
• Warm iron on the reverse, avoiding the threadwork

Shipping and Returns

Orders are dispatched from Pampore, Kashmir, with a GST invoice. Delivery timelines, charges and the return or exchange window are set out in our shipping policy and return policy.