Women's Kashmiri Ethnic Wear

Hand-Embroidered Kashmiri Clothing

Kaftans and kurtis in Kashmiri Aari-style floral embroidery — designer ethnic wear cut for everyday comfort. Cotton & poly-cotton, shipped from Pampore with a GST invoice. 3 styles.

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Kashmiri EmbroideryAari-style floral motifs
Cotton & Poly-CottonSoft, breathable, everyday
Honestly DescribedMachine & hand, clearly named
From KashmirPampore, with GST invoice
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The Clothing Collection

The Craft

Kashmiri Embroidery Styles

Aari

A flowing chain stitch worked with a hooked needle — fine, curling florals. Our range carries Aari-style motifs in machine threadwork.

Sozni

Fine, flat needlework, slow and delicate — the true hand craft. Our single hand-embroidered piece is Sozni.

Tilla

Metallic gold or silver thread laid in bold festive patterns — the dressiest of the Kashmiri styles.

Crewel

A bolder chain stitch in wool thread, traditionally used on furnishings and heavier fabric.

Most of our everyday pieces reproduce these Kashmiri motifs in neat machine embroidery — which keeps them affordable. Genuine hand pieces are labelled as such.

The Real Hand Piece

Want genuine Kashmiri handwork?

We keep one truly hand-embroidered piece — a Sozni Rose Peach long kurti, worked by hand and priced very differently from the machine-embroidered range. Everything else is honestly labelled machine embroidery.

See the Hand-Embroidered Piece
Why Kashmir Online Store

Heritage Motifs, Honest Labels

Kashmiri by design & origin

Kashmiri floral patterns, fabric chosen and finished in the valley, and dispatched from Pampore with a GST invoice on every order. No middlemen.

Machine and hand, clearly named

Machine embroidery is called machine embroidery; the one hand piece is flagged as hand-worked; cotton and poly-cotton are named as they are. Transparency is the point.

Good to Know

Questions People Ask Us

Is the embroidery handmade or machine-made?

Across this collection it's machine embroidery — neat, consistent Aari-style threadwork at an everyday price. The one exception is our hand-worked Sozni Rose Peach long kurti, clearly labelled as hand-embroidered.

What's the difference between Aari and Sozni?

Aari is a flowing chain stitch made with a hooked needle; Sozni is a fine, flat, slower hand needlework. Our range carries Aari-style motifs in machine threadwork; Sozni is our single genuine hand piece.

What fabric is used?

Cotton and poly-cotton — soft, breathable and cut loose for everyday comfort.

What makes them Kashmiri?

The motifs and the origin — Kashmiri floral designs, fabric finished here, shipped from Pampore with a GST invoice.

How do I care for embroidered pieces?

Cold hand wash, mild detergent, no wringing, dry in shade. Specific care is on each product page.

The colour I want is sold out?

Message us on WhatsApp — we'll tell you when it's back, or say honestly if it isn't returning.

Need Help Choosing?

Talk to us before you buy

Questions on colour, fabric or what's in stock? Message us directly — we answer honestly.