{"product_id":"red-kashmiri-pheran","title":"Kashmilon Pheran — Red Embroidered Kashmiri Pheran","description":"\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[\n{\"@type\":\"Question\",\"name\":\"What is a pheran?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"The pheran is the traditional Kashmiri outer garment - a long, loose gown with wide sleeves, worn over other clothes through the colder months. This is a lighter everyday version rather than a heavy winter one.\"}},\n{\"@type\":\"Question\",\"name\":\"What is Kashmilon fabric?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Kashmilon is the name used across Kashmir for a soft acrylic weave made to handle like fine wool. It is light, warm for its weight, moth-proof, does not shrink and can be washed gently at home.\"}},\n{\"@type\":\"Question\",\"name\":\"Where is the embroidery placed?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A large worked yoke around the neckline in yellow, sage green and blue, with matching borders at both cuffs, along the side slits and around the scalloped hem.\"}},\n{\"@type\":\"Question\",\"name\":\"What size is this pheran?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Size 50 - a generous, loose fit as a pheran is meant to be. Message us before ordering if you would like the exact chest and length measurements.\"}},\n{\"@type\":\"Question\",\"name\":\"Is it warm enough for winter?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is a light-to-medium layer rather than a heavy winter pheran. It works on its own through autumn and spring, and over a warmer layer in deep winter.\"}},\n{\"@type\":\"Question\",\"name\":\"How do I care for it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Gentle cold hand wash with a mild detergent, or dry clean. Do not wring or brush the embroidered areas. Dry in shade, inside out, and iron on the reverse avoiding the threadwork.\"}}\n]}\n\u003c\/script\u003e\n\u003cstyle\u003e\n.kos-page{--brand2:#8C1424;--gold:#E0A11C;--accent:#C02333;--cream:#FEF5F5;--card:#FFFFFF;--ink:#4A3436;--muted:#95787C;--line:#F7DEDF;background:var(--cream);color:var(--ink);font-family:'Jost','Segoe UI',sans-serif;font-weight:300;line-height:1.7;font-size:17px}\n.kos-page *{margin:0;padding:0;box-sizing:border-box}\n.kos-page .wrap{max-width:980px;margin:0 auto;padding:0 24px}\n.kos-page h1,.kos-page h2,.kos-page h3{font-family:'Cormorant Garamond',Georgia,serif;font-weight:600;line-height:1.12;color:var(--brand2)}\n.kos-page h2{font-size:clamp(28px,4.4vw,42px);margin-bottom:8px}\n.kos-page p{margin-bottom:16px}\n.kos-page strong{font-weight:500;color:var(--brand2)}\n.kos-page .eyebrow{font-weight:500;font-size:12px;letter-spacing:.32em;text-transform:uppercase;color:var(--accent);margin-bottom:18px;display:block}\n.kos-page 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p{max-width:560px;margin:10px auto 26px;font-size:17px}\n.kos-page .cta a,.kos-page .cta a:link,.kos-page .cta a:visited,.kos-page .cta a:hover{display:inline-block;background:var(--gold)!important;color:#33240A!important;text-decoration:none!important;font-weight:600;letter-spacing:.04em;padding:16px 40px;border-radius:99px;font-size:16px}\n.kos-page .faq{margin-top:26px;border-top:1px solid var(--line)}\n.kos-page details{border-bottom:1px solid var(--line)}\n.kos-page summary{cursor:pointer;list-style:none;padding:20px 40px 20px 4px;position:relative;font-family:'Cormorant Garamond',Georgia,serif;font-size:21px;font-weight:600;color:var(--brand2)}\n.kos-page summary::-webkit-details-marker{display:none}\n.kos-page summary::after{content:\"+\";position:absolute;right:8px;top:18px;font-size:26px;color:var(--gold)}\n.kos-page details[open] summary::after{content:\"\\2212\"}\n.kos-page details p{padding:0 4px 22px;color:var(--muted);font-size:15.5px;margin:0}\n@media(max-width:640px){.kos-page .pillars{grid-template-columns:1fr 1fr}.kos-page .benefits,.kos-page .why ul{grid-template-columns:1fr}.kos-page section{padding:46px 0}}\n\u003c\/style\u003e\n\u003cmain class=\"kos-page\"\u003e\n\u003cheader class=\"hero\"\u003e\n\u003cspan class=\"eyebrow\"\u003eKashmir Online Store · Traditional Clothing\u003c\/span\u003e\n\u003ch1\u003eKashmilon Pheran — Red\u003c\/h1\u003e\n\u003cp class=\"tagline\"\u003eThe garment Kashmir actually wears.\u003c\/p\u003e\n\u003cp class=\"lead\"\u003eA red Kashmilon pheran with a worked yoke at the neckline in yellow, sage and blue, and matching embroidered borders at the cuffs, side slits and scalloped hem.\u003c\/p\u003e\n\u003cdiv class=\"pillars\"\u003e\n\u003cdiv class=\"pillar\"\u003e\n\u003cdiv class=\"t\"\u003ePheran\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003eTraditional cut\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pillar\"\u003e\n\u003cdiv class=\"t\"\u003eKashmilon\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003eSoft, light, easy care\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pillar\"\u003e\n\u003cdiv class=\"t\"\u003eWorked Yoke\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003eYellow, sage \u0026amp; blue\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pillar\"\u003e\n\u003cdiv class=\"t\"\u003eSize 50\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003eLoose fit\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/header\u003e\n\u003csection class=\"section-light\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eThe Piece\u003c\/span\u003e\n\u003ch2\u003eWhy the pheran is shaped the way it is\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003epheran\u003c\/strong\u003e is not a kurta cut long. It is a loose outer gown with wide sleeves and a generous body, designed to be worn over whatever else you have on and to hold warm air around you rather than fit close to the skin. That looseness is the function, not a styling choice — which is why a pheran in size 50 is meant to hang, not to fit like a 50.\u003c\/p\u003e\n\u003cp\u003eThis is an everyday version rather than a heavy ceremonial one. The embroidery sits where it has always sat on a working pheran: a broad yoke around the neck, and narrow borders at the cuffs, the side slits and the hem. The body itself is left plain, which keeps it light and keeps the price where it should be.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"section-card\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eFabric\u003c\/span\u003e\n\u003ch2\u003eWhat Kashmilon actually is\u003c\/h2\u003e\n\u003cp class=\"lede\"\u003e\"The everyday cloth of Kashmiri wardrobes.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKashmilon\u003c\/strong\u003e is the name used across Kashmir for a soft acrylic weave made to handle like fine wool. It is light, warm for its weight, and holds chain-stitch embroidery cleanly without sagging under it.\u003c\/p\u003e\n\u003cp\u003eWe label it as acrylic rather than calling it wool, because the differences run both ways and buyers deserve to know them. Kashmilon is not as warm as pure wool and will not last generations. In exchange it costs a fraction as much, does not attract moths, does not shrink, and can be washed gently at home — which is exactly why most pherans worn day to day in Kashmir are made from it rather than from wool saved for occasions.\u003c\/p\u003e\n\u003cdiv class=\"allergen\"\u003e\n\u003cstrong\u003eHonest labelling:\u003c\/strong\u003e this is a Kashmilon (acrylic) pheran, not wool or pashmina. Anything sold as pure wool at this price is worth a second look.\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"section-light\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eKey Highlights\u003c\/span\u003e\n\u003ch2\u003eWhat you are getting\u003c\/h2\u003e\n\u003cul class=\"benefits\"\u003e\n\u003cli\u003eTraditional pheran cut — loose body, wide sleeves.\u003c\/li\u003e\n\u003cli\u003eLarge embroidered yoke around the neckline.\u003c\/li\u003e\n\u003cli\u003eYellow paisleys with sage green and blue florals.\u003c\/li\u003e\n\u003cli\u003eMatching borders at both cuffs.\u003c\/li\u003e\n\u003cli\u003eWorked edging along the side slits and scalloped hem.\u003c\/li\u003e\n\u003cli\u003eSoft Kashmilon — light, warm and easy to care for.\u003c\/li\u003e\n\u003cli\u003eGenerous size 50 fit.\u003c\/li\u003e\n\u003cli\u003eDispatched directly from Kashmir with a GST invoice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"why\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eBuying Notes\u003c\/span\u003e\n\u003ch2\u003eWhat to check on a pheran\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eAsk what the fabric is. Kashmilon, wool and pashmina are three different things at three very different prices.\u003c\/li\u003e\n\u003cli\u003eCheck whether the hem and slits are worked. Yoke-only embroidery is the cheaper build.\u003c\/li\u003e\n\u003cli\u003eThe yoke should sit symmetrically around the neck opening, not drift to one side.\u003c\/li\u003e\n\u003cli\u003eBoth cuffs should carry matching borders, not just one.\u003c\/li\u003e\n\u003cli\u003eA pheran should hang loose. If it fits close, it has been cut as a kurta.\u003c\/li\u003e\n\u003cli\u003eCheck the reverse of the yoke for backing left stiff or scratchy against the neck.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"section-light\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eStyling\u003c\/span\u003e\n\u003ch2\u003eHow to wear it\u003c\/h2\u003e\n\u003cdiv class=\"steps\"\u003e\n\u003cdiv class=\"step\"\u003e\n\u003cspan class=\"n\"\u003e1\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003eOver a plain kurta or top\u003c\/strong\u003e — the traditional way, and what the loose cut is designed for.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"step\"\u003e\n\u003cspan class=\"n\"\u003e2\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003eOn its own\u003c\/strong\u003e — with churidar or straight pants underneath for an everyday look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"step\"\u003e\n\u003cspan class=\"n\"\u003e3\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003eOver a warm layer in winter\u003c\/strong\u003e — this weight works as the outer layer rather than the warm one.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"step\"\u003e\n\u003cspan class=\"n\"\u003e4\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003eKeep jewellery light\u003c\/strong\u003e — the yoke is already doing the work at the neck.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"section-card\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eProduct Specifications\u003c\/span\u003e\n\u003ch2\u003eThe details that matter\u003c\/h2\u003e\n\u003ctable class=\"spec\"\u003e\n\u003ctr\u003e\n\u003cth\u003eAttribute\u003c\/th\u003e\n\u003cth\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct\u003c\/td\u003e\n\u003ctd\u003eKashmilon Pheran\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFabric\u003c\/td\u003e\n\u003ctd\u003eKashmilon (acrylic)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBase Colour\u003c\/td\u003e\n\u003ctd\u003eRed\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThread Colours\u003c\/td\u003e\n\u003ctd\u003eYellow, sage green, blue, cream\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmbroidery Placement\u003c\/td\u003e\n\u003ctd\u003eNeckline yoke, cuffs, side slits, hem\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eStyle\u003c\/td\u003e\n\u003ctd\u003eLoose pheran cut with wide sleeves\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eSize\u003c\/td\u003e\n\u003ctd\u003e50\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eGentle cold hand wash or dry clean\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eKashmir, India\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp class=\"note\"\u003eSlight variation in colour, motif and finish between pieces is natural and not a defect.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"section-light\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eCare\u003c\/span\u003e\n\u003ch2\u003eEasier than wool, but not careless\u003c\/h2\u003e\n\u003cp\u003eThis is one of the advantages of Kashmilon: unlike wool, it can be washed at home. Use cold water and a mild detergent, and keep the handling gentle — \u003cstrong\u003edo not wring, and do not brush the embroidered areas\u003c\/strong\u003e, where chain stitch pulls loose first. Dry clean is fine too if you would rather not risk it.\u003c\/p\u003e\n\u003cp\u003eDry it in shade and inside out; direct sun fades a strong red faster than it fades the threadwork. Iron on the reverse at a low setting, keeping the plate off the yoke, and wash it separately the first couple of times — a red this deep releases dye early and it will find the pale embroidery.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"section-light\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cdiv class=\"cta\"\u003e\n\u003ch2\u003eNeed another size or colour?\u003c\/h2\u003e\n\u003cp\u003ePherans are made in several ground shades and sizes. Message us for what is in stock, measurements, or bulk quantities.\u003c\/p\u003e\n\u003ca href=\"https:\/\/wa.me\/918899937924?text=Hi%2C%20I%27m%20interested%20in%20the%20Kashmilon%20Pheran\" rel=\"noopener\" target=\"_blank\"\u003eAsk on WhatsApp\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"section-card\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eFrequently Asked Questions\u003c\/span\u003e\n\u003ch2\u003eGood to know\u003c\/h2\u003e\n\u003cdiv class=\"faq\"\u003e\n\u003cdetails open\u003e\u003csummary\u003eWhat is a pheran?\u003c\/summary\u003e\u003cp\u003eThe pheran is the traditional Kashmiri outer garment — a long, loose gown with wide sleeves, worn over other clothes through the colder months. This is a lighter everyday version rather than a heavy winter one.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat is Kashmilon fabric?\u003c\/summary\u003e\u003cp\u003eKashmilon is the name used across Kashmir for a soft acrylic weave made to handle like fine wool. It is light, warm for its weight, moth-proof, does not shrink and can be washed gently at home.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWhere is the embroidery placed?\u003c\/summary\u003e\u003cp\u003eA large worked yoke around the neckline in yellow, sage green and blue, with matching borders at both cuffs, along the side slits and around the scalloped hem.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat size is this pheran?\u003c\/summary\u003e\u003cp\u003eSize 50 — a generous, loose fit as a pheran is meant to be. Message us before ordering if you would like the exact chest and length measurements.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eIs it warm enough for winter?\u003c\/summary\u003e\u003cp\u003eIt is a light-to-medium layer rather than a heavy winter pheran. It works on its own through autumn and spring, and over a warmer layer in deep winter.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eHow do I care for it?\u003c\/summary\u003e\u003cp\u003eGentle cold hand wash with a mild detergent, or dry clean. Do not wring or brush the embroidered areas. Dry in shade, inside out, and iron on the reverse avoiding the threadwork.\u003c\/p\u003e\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003c\/main\u003e","brand":"Kashmir Online Store","offers":[{"title":"50","offer_id":44256214188119,"sku":"KOS-PHERAN-KSHM-RED-50","price":950.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0269\/8258\/0311\/files\/Kashmilon_Pheran_Red_Embroidered_Kashmiri_Pheran.png?v=1788946113","url":"https:\/\/www.kashmironlinestore.com\/products\/red-kashmiri-pheran","provider":"Kashmir Online Store ","version":"1.0","type":"link"}