{"product_id":"embroidered-clutch-magenta-kashmiri-aari-work","title":"Embroidered Clutch — Magenta Kashmiri Aari Work","description":"\u003cscript type=\"application\/ld+json\"\u003e\n{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[\n{\"@type\":\"Question\",\"name\":\"How much does the clutch hold?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"It is sized for the essentials - phone, cards, cash, keys and a lipstick. It is a going-out clutch rather than a daily handbag.\"}},\n{\"@type\":\"Question\",\"name\":\"How does it close?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"A front flap over a zip closure, so the contents stay secure even when the flap is open.\"}},\n{\"@type\":\"Question\",\"name\":\"What kind of embroidery is on it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Aari chain-stitch floral work in yellow, cream, apricot and brown, covering the front, the flap and the sides. The same craft used on Kashmiri stoles and shawls, worked at a smaller scale.\"}},\n{\"@type\":\"Question\",\"name\":\"Is the embroidery only on the front?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. The flap, the body below it and the sides all carry the design, so the clutch reads the same from every angle.\"}},\n{\"@type\":\"Question\",\"name\":\"Will two pieces look exactly the same?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Slight variation in colour placement and motif detail is normal between pieces, and screen colours may differ a little from the actual shade.\"}},\n{\"@type\":\"Question\",\"name\":\"How do I care for it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Spot clean with a dry cloth only. Do not wash or soak. Keep it away from water and store it in a dust bag or cloth pouch when not in use.\"}}\n]}\n\u003c\/script\u003e\n\u003cstyle\u003e\n.kos-page{--brand2:#7A1B5C;--gold:#E0A11C;--accent:#A32478;--cream:#FDF5FA;--card:#FFFFFF;--ink:#4A2F44;--muted:#907A8B;--line:#F0DDEA;background:var(--cream);color:var(--ink);font-family:'Jost','Segoe UI',sans-serif;font-weight:300;line-height:1.7;font-size:17px}\n.kos-page *{margin:0;padding:0;box-sizing:border-box}\n.kos-page .wrap{max-width:980px;margin:0 auto;padding:0 24px}\n.kos-page h1,.kos-page h2,.kos-page h3{font-family:'Cormorant Garamond',Georgia,serif;font-weight:600;line-height:1.12;color:var(--brand2)}\n.kos-page h2{font-size:clamp(28px,4.4vw,42px);margin-bottom:8px}\n.kos-page p{margin-bottom:16px}\n.kos-page strong{font-weight:500;color:var(--brand2)}\n.kos-page .eyebrow{font-weight:500;font-size:12px;letter-spacing:.32em;text-transform:uppercase;color:var(--accent);margin-bottom:18px;display:block}\n.kos-page 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p{max-width:560px;margin:10px auto 26px;font-size:17px}\n.kos-page .cta a,.kos-page .cta a:link,.kos-page .cta a:visited,.kos-page .cta a:hover{display:inline-block;background:var(--gold)!important;color:#2A1F05!important;text-decoration:none!important;font-weight:600;letter-spacing:.04em;padding:16px 40px;border-radius:99px;font-size:16px}\n.kos-page .faq{margin-top:26px;border-top:1px solid var(--line)}\n.kos-page details{border-bottom:1px solid var(--line)}\n.kos-page summary{cursor:pointer;list-style:none;padding:20px 40px 20px 4px;position:relative;font-family:'Cormorant Garamond',Georgia,serif;font-size:21px;font-weight:600;color:var(--brand2)}\n.kos-page summary::-webkit-details-marker{display:none}\n.kos-page summary::after{content:\"+\";position:absolute;right:8px;top:18px;font-size:26px;color:var(--gold)}\n.kos-page details[open] summary::after{content:\"\\2212\"}\n.kos-page details p{padding:0 4px 22px;color:var(--muted);font-size:15.5px;margin:0}\n@media(max-width:640px){.kos-page .pillars{grid-template-columns:1fr 1fr}.kos-page .benefits,.kos-page .why ul{grid-template-columns:1fr}.kos-page section{padding:46px 0}}\n\u003c\/style\u003e\n\u003cmain class=\"kos-page\"\u003e\n\u003cheader class=\"hero\"\u003e\n\u003cspan class=\"eyebrow\"\u003eKashmir Online Store · Embroidered Accessories\u003c\/span\u003e\n\u003ch1\u003eEmbroidered Clutch — Magenta\u003c\/h1\u003e\n\u003cp class=\"tagline\"\u003eShawl craft, purse sized.\u003c\/p\u003e\n\u003cp class=\"lead\"\u003eA magenta clutch worked in Kashmiri Aari chain stitch — yellow, cream and apricot flowers on brown vines, running across the flap, the body and the sides.\u003c\/p\u003e\n\u003cdiv class=\"pillars\"\u003e\n\u003cdiv class=\"pillar\"\u003e\n\u003cdiv class=\"t\"\u003eAari\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003eChain stitch work\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pillar\"\u003e\n\u003cdiv class=\"t\"\u003eMagenta\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003eYellow \u0026amp; cream florals\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pillar\"\u003e\n\u003cdiv class=\"t\"\u003eZip\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003eFlap over zip close\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pillar\"\u003e\n\u003cdiv class=\"t\"\u003eAll Sides\u003c\/div\u003e\n\u003cdiv class=\"s\"\u003eFront, back \u0026amp; sides\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/header\u003e\n\u003csection class=\"section-light\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eThe Piece\u003c\/span\u003e\n\u003ch2\u003eThe same craft, at a smaller scale\u003c\/h2\u003e\n\u003cp\u003eKashmiri Aari work is usually seen spread across a stole or a kurta, where there is room for large paisleys and long sweeping vines. On something the size of a clutch, the artisan has to solve a harder problem: fit a complete, balanced design into a palm-sized panel without it looking cramped or cut off.\u003c\/p\u003e\n\u003cp\u003eThe solution here is a change of scale rather than a change of design. Small five-petal blossoms in cream and apricot sit alongside larger fan-shaped blooms in mustard, all linked by fine brown vines that curl to fill the gaps. The flap carries its own arrangement, and the body below carries a second one that reads correctly whether the flap is open or closed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"section-card\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eColour \u0026amp; Design\u003c\/span\u003e\n\u003ch2\u003eWarm florals on magenta\u003c\/h2\u003e\n\u003cp class=\"lede\"\u003e\"A colour that decides the outfit rather than matching it.\"\u003c\/p\u003e\n\u003cp\u003eMagenta is not a background here, it is the loudest thing in the piece — and the embroidery is built to work with that rather than against it. Warm yellows, apricots and creams sit next to magenta on the colour wheel closely enough to feel harmonious, but they are light enough to lift clearly off it. Cool colours would have sunk in; these do not.\u003c\/p\u003e\n\u003cp\u003eThe brown vines are doing quiet work in between. They separate the flowers from the ground and stop the whole surface turning into a single bright blur, which is what happens when a small object is embroidered in nothing but bright shades.\u003c\/p\u003e\n\u003cdiv class=\"allergen\"\u003e\n\u003cstrong\u003eA crafted product:\u003c\/strong\u003e slight variation in stitch density, thread shade and motif placement between pieces is normal in Kashmiri embroidery and is not a defect.\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"section-light\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eKey Highlights\u003c\/span\u003e\n\u003ch2\u003eWhat you are getting\u003c\/h2\u003e\n\u003cul class=\"benefits\"\u003e\n\u003cli\u003eKashmiri Aari chain-stitch embroidery throughout.\u003c\/li\u003e\n\u003cli\u003eWorked on the flap, body and both sides.\u003c\/li\u003e\n\u003cli\u003eMagenta ground with yellow, cream and apricot florals.\u003c\/li\u003e\n\u003cli\u003eFront flap over a zip closure.\u003c\/li\u003e\n\u003cli\u003eSized for phone, cards, cash and keys.\u003c\/li\u003e\n\u003cli\u003eLight enough to carry all evening.\u003c\/li\u003e\n\u003cli\u003eWorks as a small gift on its own.\u003c\/li\u003e\n\u003cli\u003eSourced and dispatched directly from Kashmir.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"why\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eBuying Notes\u003c\/span\u003e\n\u003ch2\u003eWhat to look at on a small embroidered piece\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eCheck whether the sides are worked too. Many clutches embroider only the front panel.\u003c\/li\u003e\n\u003cli\u003eLook at the flap edge — the design should follow the curve, not get chopped by it.\u003c\/li\u003e\n\u003cli\u003eSmall pieces are where thread ends show. They should be tucked, not trailing.\u003c\/li\u003e\n\u003cli\u003eA zip under the flap matters more than it sounds. Flap-only closures spill.\u003c\/li\u003e\n\u003cli\u003eDense chain stitch should feel slightly raised. Flat, thin work wears out at the corners.\u003c\/li\u003e\n\u003cli\u003eBright grounds fade in sunlight faster than dark ones. Store it out of the light.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"section-light\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eHow to Use It\u003c\/span\u003e\n\u003ch2\u003eWhere it fits\u003c\/h2\u003e\n\u003cdiv class=\"steps\"\u003e\n\u003cdiv class=\"step\"\u003e\n\u003cspan class=\"n\"\u003e1\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003eWeddings and functions\u003c\/strong\u003e — the obvious use. Bright enough to carry with a plain outfit and finish it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"step\"\u003e\n\u003cspan class=\"n\"\u003e2\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003eInside a larger bag\u003c\/strong\u003e — as a pouch for cards, cash and keys so they are not loose at the bottom.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"step\"\u003e\n\u003cspan class=\"n\"\u003e3\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003eTravel\u003c\/strong\u003e — documents, boarding passes and currency in one place, easy to find by touch.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"step\"\u003e\n\u003cspan class=\"n\"\u003e4\u003c\/span\u003e\u003cp\u003e\u003cstrong\u003eAs a gift\u003c\/strong\u003e — an easy, low-commitment introduction to Kashmiri craft for someone who would not buy a shawl.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"section-card\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eProduct Specifications\u003c\/span\u003e\n\u003ch2\u003eThe details that matter\u003c\/h2\u003e\n\u003ctable class=\"spec\"\u003e\n\u003ctr\u003e\n\u003cth\u003eAttribute\u003c\/th\u003e\n\u003cth\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eProduct\u003c\/td\u003e\n\u003ctd\u003eEmbroidered Clutch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eEmbroidery\u003c\/td\u003e\n\u003ctd\u003eKashmiri Aari chain stitch\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCoverage\u003c\/td\u003e\n\u003ctd\u003eFlap, body and sides\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBase Colour\u003c\/td\u003e\n\u003ctd\u003eMagenta\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eThread Colours\u003c\/td\u003e\n\u003ctd\u003eMustard yellow, cream, apricot, brown\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eClosure\u003c\/td\u003e\n\u003ctd\u003eFront flap over zip\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHolds\u003c\/td\u003e\n\u003ctd\u003ePhone, cards, cash, keys\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eSpot clean only — do not wash\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrigin\u003c\/td\u003e\n\u003ctd\u003eKashmir, India\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003cp class=\"note\"\u003eSlight variation in colour, motif and finish between pieces is natural and not a defect.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"section-light\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eCare\u003c\/span\u003e\n\u003ch2\u003eKeeping it looking new\u003c\/h2\u003e\n\u003cp\u003eUnlike a stole, a clutch cannot be dry cleaned or soaked — it has a zip, a stiffened body and a lining that water will ruin. \u003cstrong\u003eSpot clean with a dry cloth only.\u003c\/strong\u003e For a mark on the embroidery, dab gently with a barely damp cloth and let it air dry away from heat.\u003c\/p\u003e\n\u003cp\u003eTwo things extend its life more than anything else: keep it out of direct sunlight, since a bright magenta ground fades faster than a dark one, and store it in a cloth pouch rather than loose in a drawer, where zips and buckles from other items catch on chain stitch and pull threads.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"section-light\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cdiv class=\"cta\"\u003e\n\u003ch2\u003eWant it in another colour?\u003c\/h2\u003e\n\u003cp\u003eThese clutches are made in several ground shades, and we can put together matching sets or bulk quantities for gifting. Message us before ordering.\u003c\/p\u003e\n\u003ca href=\"https:\/\/wa.me\/918899937924?text=Hi%2C%20I%27m%20interested%20in%20the%20Embroidered%20Clutch\" rel=\"noopener\" target=\"_blank\"\u003eAsk on WhatsApp\u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003csection class=\"section-card\"\u003e\u003cdiv class=\"wrap\"\u003e\n\u003cspan class=\"eyebrow\"\u003eFrequently Asked Questions\u003c\/span\u003e\n\u003ch2\u003eGood to know\u003c\/h2\u003e\n\u003cdiv class=\"faq\"\u003e\n\u003cdetails open\u003e\u003csummary\u003eHow much does the clutch hold?\u003c\/summary\u003e\u003cp\u003eIt is sized for the essentials — phone, cards, cash, keys and a lipstick. A going-out clutch rather than a daily handbag.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eHow does it close?\u003c\/summary\u003e\u003cp\u003eA front flap over a zip closure, so the contents stay secure even when the flap is open.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWhat kind of embroidery is on it?\u003c\/summary\u003e\u003cp\u003eAari chain-stitch floral work in yellow, cream, apricot and brown — the same craft used on Kashmiri stoles and shawls, worked at a smaller scale.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eIs the embroidery only on the front?\u003c\/summary\u003e\u003cp\u003eNo. The flap, the body below it and the sides all carry the design, so the clutch reads the same from every angle.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eWill two pieces look exactly the same?\u003c\/summary\u003e\u003cp\u003eSlight variation in colour placement and motif detail is normal between pieces, and screen colours may differ a little from the actual shade.\u003c\/p\u003e\u003c\/details\u003e\n\u003cdetails\u003e\u003csummary\u003eHow do I care for it?\u003c\/summary\u003e\u003cp\u003eSpot clean with a dry cloth only. Do not wash or soak. Keep it away from water and store it in a dust bag or cloth pouch when not in use.\u003c\/p\u003e\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\n\u003c\/main\u003e","brand":"Kashmir Online Store","offers":[{"title":"Magenta","offer_id":44204616187991,"sku":"KOS-CLUTCH-AARI-MGT","price":800.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0269\/8258\/0311\/files\/Embroidered_Clutch_Magenta_Kashmiri_Aari_Work.png?v=1787896528","url":"https:\/\/www.kashmironlinestore.com\/products\/embroidered-clutch-magenta-kashmiri-aari-work","provider":"Kashmir Online Store ","version":"1.0","type":"link"}